Usability Tip 4 from Adobe:
Design for Consistency
Consistency in user interface is the best way to improve your site's performance.
Reusing architecture elements, design elements, and naming conventions frees the user's attention for your message while they navigate to their goal, and it also aids site maintenance.
You can use Smart Clips to reuse interactive elements throughout the site, and have words and images from initial navigation links reappear on destination pages.
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